Industrial Design is the process of designing a product or system with a key market or user in mind. We will work with you to understand your stakeholders and develop a marketable and usable product to suit.
As we do for our own products, we offer our knowledge to our clients who need to design a new idea or concept, we have the skills to bring that idea to life up to the prototype phase, ready for production.
A strong understanding of the market and users you are designing for is crucial to creating a successful and captivating product or service.
At the start of a project we will ensure that we understand who, what, and where we are designing for, understanding the user, the environment, and the system your product will interact with.
Understanding your brand will help us strengthen its visual identity in design, along with tailoring an experience to match a tone that resonates with your users. Remember, a great product markets itself.
Whilst the market and users are an important aspect of product development, so is actually having a product. As part of the development process we will brainstorm, concept, and style a product to suit the user needs, market drivers, and your personal branding and philosophies.
Product development affects multiple stakeholders, we want to ensure everyone’s needs are met.
A product can never be considered ‘ready for market’ unless it has been tested. The concept phase allows us to pose questions and theories regarding how a product may function or fail.
Prototyping allows us to test those theories through trial and error until we are confident with the product we are delivering. Can you truly be confident in an untested product?
Understanding your user is important, but preliminary research only solves so much. Interacting with your user throughout the development phase of a project ensures they have a say in the product they are using.
Running workshops where we test prototypes, casually converse, and observe your consumers and how they interact with your product allows us to understand their drivers (wants, needs, motivations), and how best to tailor a product to them. If the design isn’t for you, it’s for them.
Understanding the product, the brand, the customer base, product users, and the market is crucial to delivering a product that meets stakeholder needs.
Running workshops plays a large role in this understanding, so we like to run a few over the course of the product for both the user and the seller. This process aims to uncover and discover.
Hand drawn sketches are a staple of any design toolbox. It allows designers to experiment and brainstorm ideas rapidly. In this step we will spend some time brainstorming ideas for how the product will look, beginning with defining the form, and branching out into finer details, colours, textures and materials, and graphics.
A part of the ideation phase will include pin-ups and concept scoring, grouping and voting on different design elements for further exploration. These may be presented as pen and paper sketches or high quality digital renders
3D Modelling is the next step in understanding a product. Any ideas of interest from the Concept Phase generally get moved to the 3D Modelling phase to explore them further in a three-dimensional landscape. 3D Modelling allows us to further refine the shape of a product and define any limitations to constrain the project or overcome.
The outcome for this stage could either be an appearance 3D Model (something that looks like the finished product, but not detailed enough to manufacture, something you would use in presentations or marketing), or something more detailed that would be suitable for prototyping and testing.
Whilst sketching and 3D modelling are a staple design tool, nothing is more effective at understanding a design than physical prototyping. In the same way that CAD allows us to understand a product three-dimensionally, where sketching doesn’t, physical prototyping allows us to perceive a product’s scale, something not entirely achievable in CAD.
It also allows us to interact with the product, test out ergonomics, see how different elements interact, and see how our design translates into ‘real life’. The level of prototyping is up to your discretion, from low-fidelity hand-made models and 3D prints, to CNC.
CAD and 3D Modelling is here to take your design to the next stage of development and is a crucial step in understanding how your product behaves three-dimensionally. CAD modelling is key to developing accurate prototypes and, further down the line, a manufacturable product.
Prototyping is one of the most, if not the most important stage in the development of a product, be it something physical, a software or system, or a plan of action. Prototyping your product shows you its limitations and where you can improve on it, ensuring your final product or system has minimal room for error and is suitable to user needs.
At CodeFish we are passionate about combining design and technology as we believe that they are one and the same. With the way of the future there is no design without technology and no technology without design and we pride ourselves on being able to offer both as a service.
The design process can be a convoluted and arduous journey. Wherever we can streamline the process and make it more efficient for both us and the client, we will. Our in-house 3D scanning capabilities have allowed us to streamline our concept to CAD approach, reduce the amount of prototyping needed, and improve accuracy on final deliverables.
Prototyping your product is key to ensuring it succeeds. Many skip this process as it can be expensive, however overlooking this stage can lead to further issues down the road, often costly ones. 3D printing is a fantastic and cost effective means of quickly prototyping your product, or parts of your product. At CodeFish Studio, we are gradually growing our in-house capabilities to offer this as a service.
Scoping workshops are a crucial phase of building successful products. You will have an opportunity to discuss goals and objectives with us. We will help bring ideas and concepts to life.
User Experience (UX) design is about creating value in the products that customers use. We use human centered design principles to establish user motivations and behaviours and address points of friction in user journeys.
User Interface (UI) design is about creating engaging visuals for your users. We believe successful design is about making the complex simple.
Custom web applications can boost your organisation’s day to day operations. Whether you’re building from scratch or evolving an existing platform, our development team will help you grow and improve as a business.
Mobile applications deliver speed optimised experiences to your customers that can deliver an enhanced user experience with easy communication.
Hardware products are extremely useful, but powering them up with smart technology can make them so much more desirable. We can help bring automation, remote connectivity and customisation to your product’s users.
Acting as your Chief Technical Officer (CTO) the CodeFish Studio team will take ownership of your technical needs and give you guidance and support when you need it.